Sunday, March 28, 2010
Salutation Reform
Saturday, March 13, 2010
Techno-Shock
Sarah and I took a giant leap forward yesterday, technologically speaking, and according to my estimates, we’re about five years behind everyone else. After some intense number crunching and smooth talking, I was able to convince Sarah that by switching satellite providers, I could save us money each month and propel us into the 21st Century with a nifty little invention called digital video recording, or DVR. I stayed up way too late a couple of nights ago implementing my master plan, which included lengthy phone conversations with my former satellite provider, whom I’ll refer to as NeglecTV, and my new provider, whom I’ll call Wish Network. I’ll save my rant against poor customer service for another post.
The installation happened yesterday, but being too tired to dive in last night, I waited until today to give it a try. After sleeping in until 10 a.m. and waking to the smell of fresh-baked muffins and the sight of my son successfully changing his own diaper, I ran into the living room to play with my new toy like a child on Christmas morning. Okay, that’s not at all how this morning went (I got a little carried away with my Wish Network metaphor). Actually, Elijah thought it would be awesome to wake up at 5:40 this morning and pull my hair until I got out of bed to fetch him a bottle. After feeding him and changing his diaper—myself—I tried to go back to sleep but couldn’t. I digress.
So after glancing over a quick reference guide and familiarizing myself with the remote (I’m a nerd like that), I was ready to try it out, but much to my surprise, my response was not what I expected. I went into full-blown techno-shock. I now had power like never before. With the push of a button (or several pushes of many buttons—learning curve), I had the ability to record two programs at one time, fast forward through commercials and…and...PAUSE LIVE TELEVISION!!! I did, I paused live television several times this morning, not because I needed to, but because I could. For 31.5 years, I’ve been at the mercy of how television wanted me to watch it, but now the tables have turned. Over the next 15 minutes, I managed to pre-select three movies and four shows to record, and I found myself looking for commercials to fast forward through. All of this brought about a sense of guilt, like I was I was doing something very illegal, for only $6 more per month. This is all wrong. Commercials are made to be watched, not skipped. They’re made to inform, promote, inspire and convince. I know this because that’s what I do for a living—I market. In fact, my colleagues and I just finished creating four new commercials to launch our company’s latest branding campaign. They made their debut just last week! And now, I find myself among the group of ungrateful consumers who have the ability to fast forward right through them like they don’t even matter. They matter alright, but the newest member of my household, DVR, wants to treat them like nothing more than a minor and extremely avoidable annoyance to my television-viewing pleasure. I find this all very ironic because, while DVR is a digital slap in the face to us marketers, it will also prove to be a huge time-saver in my life, which may allow me to spend more time at work, creating things that people are just going to end up ignoring thanks to DVR. My convictions tell me to cancel the $6/month charge and send back the DVR receiver, but then again, I did pause live television today.
Sunday, March 7, 2010
Playground Etiquette

The public playground secret code of conduct. Ever heard of it? It exists. I saw it with my very own eyes the other day. I liken it to the guidelines that exist around personal space in a public elevator or the unspoken rules that two male friends adhere to when entering a public restroom at the same time--the one urinal buffer and the pause in conversation until meeting again at the sink.